Inspirient's data cleaning & transformation component performs common data wrangling tasks, such as:

• Standardization of values, e.g., dates of varying formats transformed to a standard format or country values transformed to ISO¹ codes
• Consolidation of data sources, i.e., relationship inference between tables for fully automatic joining and/or concatenating
• Data garbage handling, i.e., erroneous values appropriately transformed given the underlying data type and context

1. International Organization for Standardization

Inspirient's quality assessment component carries out a comprehensive set of checks to assess the quality of the data and proposes actions to increase accuracy, such as:

• Checking for general data quality issues¹, incl. missing values, anomalous time-values, suitable primary key columns
• Use case specific checks, such as detection of straightliners, speeders, similar interviews, and interviewer effect for survey datasets²

1. Reference list of Inspirient's Data Quality Assessment checks
2. Survey Quality Assurance at Kantar Public

Inspirient's Automated Analytics Engine has been trained to perform statistical analyses at the level of a senior statistician¹, for example, the system:

• Checks aggregations for significant patterns across relevant cohorts, incl. calculating all contingency tables with significance testing and the compilation of all relevant cross tabulations
• Performs deep-dives into hidden relationships between numeric and categorical, including, network analysis and multivariate regression with average marginal effect estimation
• Explains discovered patterns using rules described in natural language text through root cause analysis

1. Survey Analysis Automation at Kantar Public

Inspirient's Automated Analytics Engine generates a comprehensive set of results for survey datasets, i.e., all combinations of socio-demographic variables compared with each survey question. Identified insights are Automatically prioritiyed by the system based on the statistical significance of the pattern and the importance of the dimensions used in the analysis.

Additionally, the system uses is learning over time which insights matter most to whom in order to continuously improve its recommendations with each new analysis.

Inspirient's Survey Analysis solution generates all the required output for enabling quick decision-making. For example, the system automatically generates:

• Contingency tables, as Excel files, for all combinations of socio-demographic variables and survey questions, incl. statistical significance testing and highlighting of anomalies
• Supporting files that enable efficient investigation into data quality issues or drilling down into the details of an insight
• Automatically generated ready-to-present reports, such as the Survey Quality Assessment and the Top 10 Contingency Table Patterns which can be rendered as narrated presentations¹

1. Sample analysis presentation automatically generated by Inspirient